This Business of Global Music Marketing by Tad Lathrop
ML3790 .L37 G56 2007 Check Availability
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| From the publisher:
Think BIG capture the global music market. Worldwide tours, internet downloads, international album distribution-the global market for music is expanding with lightning speed, and that means big opportunities for everyone in the music business. The main obstacle? Lack of knowledge. The world market is packed with opportunity, but it's also full of cultural, regulatory, administrative, legal, political, and logistical pitfalls. This Business of Global Music Marketing offers a map of the world, with full information on how to break into the global market, how to distribute records abroad, how to find an audience, how to package records to appeal to local markets, how to establish partnerships with foreign businesses, how to deal with different rules of trade, and much more.
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Rock Brands: Selling Sound in a Media Saturated Culture edited by Elizabeth Barfoot Christian
EBSCO ElectronicBook Check Availability
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| From the publisher:
In the first part of Rock Brands, the authors examine how established mainstream artists/bands are continuing to market themselves in an ever-changing technological world, and how bands can use integrated marketing communication to effectively “brand” themselves. In the second section, the authors explore how some musicians effectively use attention-grabbing issues such as politics and religion in their lyrics, and also how imagery is utilized by artists such as Marilyn Manson to gain a fan base. Finally, the book will explore specific changes in the media available to market music today and, similarly, how these resources can benefit music icons even after they are long gone.
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